Svara has been established to curate and sell handcrafted and handloom products with simple, neat, and elegant designs, giving the customer the privilege of accessing timeless Indian crafts of the most unique artistic expression.
With the main aim to revive the forgotten charm of handcrafted products and to break the misconception that they are outdated and garish, Svara shall offer products that spell class and versatility, matching the latest trends of fashion, with uncompromised attention to quality and comfort.
Committed to encourage and provide a conducive business platform to talented designers and artisans, all products shall be a depiction of the diversity and richness of the Indian culture and tradition.
Svara is a subsidiary of Yashoda Group of Companies, headquartered in Hyderabad, India. Significant proceeds from Svara’s business shall be contributed to Yashoda Foundation. Established in 2011 the foundation provides life-skills training and assists finding employment opportunities for orphan youth, thereby empowering them to lead dignified and productive lives. Svara shall also employ orphans trained at Yashoda Foundation for most of its functions, from logistics, web design, billing, to customer service, thus empowering them and giving them a voice ('svara') in the society. Every customer that buys a product from Svara thereby aids this noble cause and contributes to changing the fate of underprivileged youth.